Working in the Metaverse: Does Telework in a Metaverse Office Have the Potential to Reduce Population Pressure in Megacities? Evidence from Young Adults in Seoul, South Korea

Despite the growing number of teleworkers and unsustainable challenges (e.g., environmental pollution) facing megacities due to population pressure, few studies have investigated whether telework can reduce pressure in megacities. This study conducts a scenario-based experiment proposes that by enticing megacity residents leave megacity. Specifically, given increasing companies are adopting metaverse teleworking offices, this classifies into non-metaverse empirically demonstrates both types positively influence an individual’s intention relocate from non-megacity. Additionally, further shows has greater impact on non-megacity than telework. how different differentially provides practical recommendations for policymakers strategy managers support practice.